"How can we build arguments and statements that connect and persuade?"
The most legally sound argument loses to a more psychologically resonant one. Framing science changes that.
Persuasion in the courtroom and the conference room is psychology, not rhetoric. We translate the research on judgment, framing, and decision-making into tools your attorneys can use the next day.
Three short videos. The pain you're feeling, and the behavioral science that addresses it.
The most legally sound argument loses to a more psychologically resonant one. Framing science changes that.
Trust is built in the first 90 seconds. There's specific research on what to do in those 90 seconds.
Jurors are humans, not statistical engines. The research on numerical persuasion is counter-intuitive — and often inverted.
For organizations like yours, these are the signature talks, workshops, and courses that consistently land. Just pick the format that matches your moment and needs.
Electrifying, research-backed talks that shift perspectives and introduce frameworks your audience remembers — and uses — long after the applause.
Interactive, hands-on sessions where teams build the skills to persuade, motivate, and change behavior — applied directly to their real-world challenges.
Long-term consulting engagements where we embed with your leadership team to translate behavioral science into organizational strategy, communications, and change initiatives.
Request a free new-client preview workshop for your team — a taste of what a full engagement looks like, with zero risk.
We run a short, interactive session with a small group from your organization. You see the teaching style, the frameworks, and the group dynamics live — and decide whether to move forward from there.
What Clients Say


















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TRULY IN A CLASS OF HIS OWN.
JonRobert has been a critical partner for us over the last few years. He is truly in a class of his own when it comes to delivering complex content in an engaging, accessible, and highly effective manner. From the outset, he demonstrated a deep understanding of our team's needs and tailored the sessions to ensure relevance and impact. He has a unique strength in connecting with any audience, whether they are our corporate staff, our restaurant managers, or our Franchisees. JonRobert's approach is not only informative but also inspiring — encouraging active participation, fostering curiosity, and equipping our team with practical tools and insights that we could immediately apply in our roles. The feedback from participants is always overwhelmingly positive, with many highlighting his clarity, knowledge, and enthusiasm as key factors in their learning experience. JonRobert's work has been transformational and continues to make a lasting impression, and we are so grateful for the value and partnership he brings to our organization.
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ABSOLUTELY CAPTIVATING.
JonRobert is absolutely captivating… easily one of my most highly-rated and requested consultants.
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WE CAN'T RECOMMEND HIM HIGHLY ENOUGH.
JonRobert has facilitated a number of impactful sessions for both our national staff and our wider agency network. His ability to translate research into practical, actionable insights while creating an engaging environment resonated deeply across our organization. Whether virtual or in-person, he brings an energy that fully captivates large audiences and holds attention throughout. Participants consistently walked away with meaningful takeaways they could immediately apply. The feedback has always been overwhelmingly positive. JonRobert's work has consistently proven to be both powerful and illuminating, and has strengthened our alignment to our shared values in meaningful ways. If you're looking to improve your leadership or communication strategies, we can't recommend him highly enough.
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OUR LEADERS ARE STILL TALKING ABOUT HOW THEY'RE USING HIS INSIGHTS MONTHS LATER.
We were fortunate enough to bring JonRobert in for a training with our Emerging Leaders Program, discussing influence without authority. Several months later, we still have participants talking about how they are using the insights and tools from his workshop to be more confident and influential in both their professional and personal lives. JonRobert has a unique ability to take complex research and distill it so 1) everyone can understand it and 2) they can apply it immediately to make a meaningful difference. As someone who has seen and led many trainings, I am always appreciative when consultants can discuss specific behaviors and applications instead of just sharing abstract, high-level ideas — JonRobert was able to do this extraordinarily well. What's more, he was able to do this, commanding the attention and sustaining the engagement of a room full of leaders, all while delivering remotely — that was no small feat and tremendously impressive.
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TRULY AN EXPERT IN HIS FIELD.
JonRobert's learning experiences have been very valuable to BGCA. He is truly an expert in his field, but beyond his mastery of the content itself, his greatest gift is his ability to distill complex concepts into actionable insights in an engaging, thought-provoking, and relatable way. His sessions have empowered our leadership team to lead with greater impact, creating a culture of collaboration and purpose across our National Office and network of more than 5,000 Boys & Girls Clubs.
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NOTHING SHORT OF AMAZING.
The three-day webinar series JonRobert presented was nothing short of amazing. The presentation content was interesting and applicable for nearly any profession. We couldn't have booked a better program speaker to deliver value to our membership. Highly recommended.
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HIS INSIGHTS ARE INVALUABLE.
Using psychological strategies to influence attitudes and behavior might sound overwhelming, but JonRobert has consistently made it easy for us to understand and apply. As professionals who spend their days trying to build relationships and impact decision-making, his insights are invaluable.
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INCREDIBLY IMPACTFUL.
What an impact JonRobert made with his presentation. Delivered superbly to a diverse audience, he was able to explain many gems around messaging that everyone could grasp, engage with and use. His ideas will certainly be incorporated to enhance our future message framing.
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I WAS BLOWN AWAY.
I had the chance to attend the Five Principles of Influence preview course, and I was blown away. JonRobert doesn't just teach ideas — he builds a bridge from principle to practice. Whether it was the psychology of strategic communication, loss aversion, framing, or the behavioral roots of influence, he offered a clear conceptual starting point, walked us through real-world applications, and layered in stories and research that made it all stick. One of the most fascinating moments was when he broke down why liberals and conservatives frame values so differently — nuanced, evidence-based, and deeply relevant to how we influence across divides. But beyond the content, it's JonRobert's facilitation style that stands out. He brings clarity without oversimplifying, invites insight without overwhelming, and shares knowledge with both humility and depth. If you're trying to create behavior change, shape better outcomes, or simply communicate more powerfully, this course is a must.
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ENGAGING, THOUGHT-PROVOKING, AND EFFECTIVE.
JonRobert was engaging, thought-provoking, and effective. His style worked great for our National Marketing and Communications cohort. He presented the content in a way that capitalized on inherent human behaviors and connected them to Stand-specific examples in the areas of message framing and voter turnout. His presentation was memorable and direct.
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MEMORABLE, SIGNIFICANT, AND INCREDIBLY RELEVANT.
JonRobert is engaging, articulate, and intelligent. I have to be honest: I've taken part in many trainings, but what I learned in just two hours with JonRobert was memorable, significant, and incredibly relevant.
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ONE OF THE BEST… NOT TO BE MISSED.
Our attendees have consistently said he delivers ‘one of the best seminars’ and is ‘one of the best speakers at the expo.’ He provides a very unique set of insights that are extremely valuable in understanding consumer psychology which you can incorporate in any industry. His sessions are not to be missed.
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STOP READING THIS TESTIMONIAL AND HIRE HIM NOW.
JonRobert masterfully blends lessons of behavioral science and pop culture together, challenging your own assumptions about the world — and people — around you. His presentations are engaging, thought-provoking, and certain to entertain. Stop reading this testimonial and hire him now.
Two complimentary, research-grounded resources designed to meet you where you are — one for self-discovery, one for applied practice.
Most people don’t fail at influence because they lack intelligence. They fail because their default approach triggers defensiveness — especially when stakes are high, time is short, or emotions run hot.
In about 4 minutes, surface your default influence style, your blind spot, the gap between who you believe you are and what you do under pressure, and one concrete move to try this week.
A compact executive brief on how psychology changes the game for leaders, strategists, and change agents.
Inside: the five most important things to know if you want to change how people think, behave, and decide — and how to put them to work tomorrow.
60-minute discovery call. We'll map the research to the cases and conversations your attorneys are running into right now.