A Short, Monthly Letter On
What Moves People.
One concept from behavioral science, distilled. One way to apply it. Sent on the first Monday of every month.
Subscribe-
May 2026
The May 2026 Newsletter
The hardest part of disagreement isn't getting your facts straight — it's making the other person feel that talking with you is worth the effort.
Read
-
April 2026
The April 2026 Newsletter
In a world where all conventional wisdom suggests that designers aim to 'remove friction,' could adding a bit of friction actually increase engagement and commitment?
Read
-
March 2026
The March 2026 Newsletter
To catalyze change, stop trying to convince the majority - science says it's not necessary. Instead, build a visible, committed minority, then let the social math do the rest.
Read
-
February 2026
The February 2026 Newsletter
The fastest way to kill employee motivation isn't difficult work or low pay, but the sinking suspicion that their effort serves no purpose.
Read
-
January 2026
The January 2026 Newsletter
The most powerful force shaping our choices is often completely invisible to us (despite hiding in plain sight).
Read
-
December 2025
The December 2025 Newsletter
If you want to soften someone’s stance and open them up to considering alternative views, it helps to shift from asking “why” to asking “how.”
Read
-
November 2025
The November 2025 Newsletter
Our choices are not always based on static preferences but can sometimes be manipulated based on how options are presented.
Read
-
October 2025
The October 2025 Newsletter
Why sharing your own stories (and encouraging another to share theirs) might be the most effective way to change someone’s mind.
Read
-
September 2025
The September 2025 Newsletter
When our attitudes and our behaviors are not aligned, our brains are determined to change one of them to restore balance.
Read
-
August 2025
The August 2025 Newsletter
Connection and belonging are more than just “nice feelings” - they’re deep evolutionary urges with ties to survival.
Read
-
July 2025
The July 2025 Newsletter
Our brains care more about being a “good” group member than about being accurate.
Read
Welcome Bonus New subscribers are enrolled in our 5-day email course on The Five Principles of Influence.
No spam. Unsubscribe anytime.