Who We Help · Hospitality

Behavioral Science For Hospitality & Restaurants.

Menus are choice architecture. Service is influence. Tips are psychology. The restaurants and hospitality teams that understand the science quietly outperform the ones that don't.

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Fortune 500s, leading law firms, the world's most impactful non-profits, and more trust Dr. Tartaglione to develop their leaders and optimize their strategies.

Three Tensions We Hear

If This Sounds Like Your Team —

Three short videos. The pain you're feeling, and the behavioral science that addresses it.

01

"How can we use research to increase customer experience (and tips)?"

Tip behavior is one of the most studied applied psychology topics in existence. Most operators have never been shown the playbook.

02

"How can we increase revenue simply by changing the menu design?"

Menu design is choice architecture. Position, anchoring, and decoy effects routinely move check averages by double digits.

03

"How can down-selling increase your server influence (and profits)?"

Down-selling builds trust. Trust drives loyalty and tip size. The counter-intuitive math is well-documented.

How We Can Help

These Signature Experiences Are Often The Right Fit.

For organizations like yours, these are the signature talks, workshops, and courses that consistently land. Just pick the format that matches your moment and needs.

Delivered As

See the full Services menu →

For Hospitality Leaders

Or, Start With The Guide.

A compact executive brief for leaders looking to apply behavioral science frameworks to the challenges they face every day.

12 Pages Executive Brief Free

Read The Guide →

JonRobert is truly in a class of his own when it comes to delivering complex content in an engaging, accessible, and highly effective manner. He has a unique strength in connecting with any audience — whether corporate staff, restaurant managers, or franchisees. JonRobert's work has been transformational and continues to make a lasting impression.
Michèle Boudria & Jeff Kroll Retired President & CEO / SVP & Chief of Staff, McDonald's Restaurants of Canada

Ready To Move People?

60-minute discovery call. We'll explore where behavioral science can lift your guest experience, server effectiveness, and menu performance.