Who We Help · Hospitality

Behavioral Science For Hospitality & Restaurants.

Menus are choice architecture. Service is influence. Tips are psychology. The restaurants and hospitality teams that understand the science quietly outperform the ones that don't.

Three Tensions We Hear

If This Sounds Like Your Team —

Three short videos. The pain you're feeling, and the behavioral science that addresses it.

01

"How can we use research to increase customer experience (and tips)?"

Tip behavior is one of the most studied applied psychology topics in existence. Most operators have never been shown the playbook.

02

"How can we increase revenue simply by changing the menu design?"

Menu design is choice architecture. Position, anchoring, and decoy effects routinely move check averages by double digits.

03

"How can down-selling increase your server influence (and profits)?"

Down-selling builds trust. Trust drives loyalty and tip size. The counter-intuitive math is well-documented.

Our Solutions

Here's How We Can Help.

For organizations like yours, these are the signature talks, workshops, and courses that consistently land. Just pick the format that matches your moment and needs.

Delivered As
Large audience at a keynote event lit in blue

Electrifying
Keynotes

Electrifying, research-backed talks that shift perspectives and introduce frameworks your audience remembers — and uses — long after the applause.

Overhead view of a diverse team collaborating around a table

Interactive
Workshops

Interactive, hands-on sessions where teams build the skills to persuade, motivate, and change behavior — applied directly to their real-world challenges.

Two advisors reviewing charts and data on a tablet

Strategic
Advisory

Long-term consulting engagements where we embed with your leadership team to translate behavioral science into organizational strategy, communications, and change initiatives.

Team on a live video call for a preview workshop
Free Preview Workshop

Experience The Work Before You Commit.

Request a free new-client preview workshop for your team — a taste of what a full engagement looks like, with zero risk.

We run a short, interactive session with a small group from your organization. You see the teaching style, the frameworks, and the group dynamics live — and decide whether to move forward from there.

Flagship Tools

Or, Start Here.

Two complimentary, research-grounded resources designed to meet you where you are — one for self-discovery, one for applied practice.

The Influence Assessment — cover, sample question, results profile
01 · Assessment

Discover Your Influence Style.

Most people don’t fail at influence because they lack intelligence. They fail because their default approach triggers defensiveness — especially when stakes are high, time is short, or emotions run hot.

In about 4 minutes, surface your default influence style, your blind spot, the gap between who you believe you are and what you do under pressure, and one concrete move to try this week.

14 Questions ~4 Minutes Instant Results

The Behavioral Edge — Influence 51 leader guide
02 · Leader Guide

The Behavioral Edge.

A compact executive brief on how psychology changes the game for leaders, strategists, and change agents.

Inside: the five most important things to know if you want to change how people think, behave, and decide — and how to put them to work tomorrow.

  • 01The Brain Isn’t a Computer
  • 02Our Social Nature Matters
  • 03Political Sensibilities Matter
  • 04Our Approach Matters
  • 05Structure & Presentation Matter

12 Pages Executive Brief Free Download

Ready To Move People?

60-minute discovery call. We'll explore where behavioral science can lift your guest experience, server effectiveness, and menu performance.