Essays & Appearances

Twelve Essays On What Moves People.

Short, research-grounded reads on the mechanisms that drive persuasion, judgment, and behavior change — plus selected media and podcast appearances.

Complimentary Essays

The Library.

Short, research-grounded reads on the mechanisms that drive persuasion, judgment, and behavior change.

01

Loss Aversion

Why we hate losing twice as much as we love winning.

 02

Nudging & Choice Architecture

Small design choices, outsized behavior shifts.

 03

Empathy and Its Limitations

Where empathy helps — and where it quietly misleads.

 04

Message Framing

Same facts, different reaction: how framing flips the response.

 05

Conformity and Groupthink

The invisible gravity of other people's opinions.

 06

Political Disagreement

Why smart people see the same facts differently.

 07

Cognitive Dissonance

The discomfort that reshapes what we believe.

 08

Pricing Psychology

Numbers on a page are never just numbers.

 09

Prosocial Behavior

What actually makes people help strangers.

 10

Social Pain

Why rejection hurts like a physical injury — and why it matters at work.

 11

Subconscious Influence

The inputs shaping decisions we didn't know we were making.

 12

How Political Dispositions Form

The origins of ideological difference.
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