Free guides, a research-backed self-assessment, a library of complimentary articles, and a monthly newsletter — built on peer-reviewed behavioral science. Because the power of psychology should be accessible to everyone.
Two complimentary, research-grounded resources designed to meet you where you are — one for self-discovery, one for applied practice.
Most people don't fail at influence because they lack intelligence. They fail because their default approach triggers defensiveness — especially when stakes are high, time is short, or emotions run hot.
In about 4 minutes, surface your default influence style, your blind spot, the gap between who you believe you are and what you do under pressure, and one concrete move to try this week.
A compact executive brief on how psychology changes the game for leaders, strategists, and change agents.
Inside: the five most important things to know if you want to change how people think, behave, and decide — and how to put them to work tomorrow.
Monthly insights into what moves people. Learn the psychology and behavioral science behind how people think, decide, and act — and practical ways to apply it the next day.
In late April 1961, John F. Kennedy walked off the worst week of his young presidency — the Bay of Pigs invasion had collapsed in fewer than 72 hours — and watched his Gallup approval climb to 83%, the highest of his time in office.
That oddity has a name in social psychology: the pratfall effect. Done well, a small, well-placed stumble can humanize a high-status communicator and make them more — not less — persuasive. Done poorly, it just looks like incompetence.
This month's newsletter covers:
Subscribe to read the rest — and receive next month's issue in your inbox.
Welcome Bonus New subscribers are enrolled in our 5-day email course on The Five Principles of Influence.
No spam. Unsubscribe anytime.
Short, research-grounded reads on the mechanisms that drive persuasion, judgment, and behavior change.
Start with a complimentary discovery call — or learn more about how we work.